Nicolas Dubrocard talks about water efficiency, sustainability, and green labels.

Nicolas Dubrocard has been working on sustainability with hotels and resorts for the past 10 years. He was the director of Green Key, worked with the Travel Foundation, and implemented the Kuoni Water Champion Program in Thailand.

He is an accredited auditor for Green Key, Travelife and Green Globe and has audited more than 100 eco-hotels in 25 countries. Nicolas is now working for Wild Asia and has his own consultancy.

With Nicholas, you will learn about the democratization of sustainability, the so-called “green wave” and its implications for sustainability in hotels. He will explain to you how you should choose your sustainable label, based on your country and your targeted guests. Thanks to his background in water management, he will remind you why sustainability is more than expenses, and why its benefits outreach by far the efforts required. And because we don’t want to leave you clueless, he will tell you more about what you can do as a hotel, big or small, if you want to start into sustainability.

Most importantly he says, sustainability is about doing good. To your guests, to your staff and to the people living around you. If you manage this, the benefits will not simply be about money: you will give your guests and experience, and that’s what this industry is all about.

“One should not look for direct returns on investments in sustainability. The reward will be at the end of the journey”.

Should you want to contact Nicolas, please do so at

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